Do you know what engagement bait is?
It's blatantly requesting clicks, comments, tags and shares in a hope to bag a few extra likes and followers.
If you've thought about doing it, don't. It won't help in the long run.
Facebook state clearly 'we will begin demoting individual posts from people and Pages that use engagement bait'.
Also, 'Pages that repeatedly share engagement bait posts will see more significant drops in reach.'
That includes not just text, but audio and video, too.
Don't think you can beat the system like this, or to be honest, any other way. Sorry, but Facebook is way smarter than you when it comes to using Facebook! 🤷♀️
newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/ ... See MoreSee Less
My #MondayMotivation is dedicated to my good friend and client, Amanda, from McClintock Dispensing Opticians.
I've been working with Amanda since she started her business last August. This quote reflects her attitude to business perfectly, and if you've ever been in her shop, you'll know she's all about building relationships, she tells stories with her fantastic shop windows and brings 'magic' to every interaction.
And it's the same with social media. If all you do is sell, sell, sell, people will walk on by, just as surely as if you were standing in your shop doorway yelling at them!
If they walked into your premises you'd chat first, pass the time of day, ask questions, tell a story, be nice, be normal! Do the same online.
Having conversations and allowing people to get to know you, even if it makes you feel vulnerable sometimes, makes good business sense, it builds vital connections that otherwise can only be gained in a face to face situation.
This way, people who aren't yet familiar with our work get to 'know, like and trust' us, so that when they are ready to make a purchase, they know exactly who they want to work with.
(By the way, if you've not been yet, head over to Lossie and visit McClintock's. Don't tell her I told you, but her glasses are way cheaper than High Street opticians! And even if you don't need specs, pop in and say hello anyway, you'll be made very welcome!) ... See MoreSee Less
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Reasons to be self-employed. 😄
Part 1 in an unlimited series. ... See MoreSee Less
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