2017-11-09 19.34.07

What do the changes to data protection laws mean for small business marketing?

Last night I attended a most interesting talk, hosted by the Lossiemouth Business Association, about the change to the data protection laws, the GDPR, that comes into force next May, and specifically what that means for small business marketing. If you’re a small business owner, read on…. (This blog post is my report of the presentation Read More

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No joke – why fake news is great for business (but only once a year)

The article from the BBC news website said that children under 13 were to be banned from accessing the internet.  New government legislation would come into force at noon preventing children from accessing all online content on any device.  Credible academic sources were quoted describing the impact of internet addiction on developing minds; from sleep deprivation to poor Read More

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The Digital Journey

If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re a multi-national corporation shooting promotional videos in exotic locations, we are all effectively at different Read More

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Digital content – what is it and what does it mean for your business?

Alison Read Digital Content?  So, exactly what is digital content? At its most basic form, it’s simply information that exists in a digital format. For example, when you browse a news website rather than read a newspaper you’re accessing digital content.  When you send an email rather than writing a letter you’re doing so digitally. Traditionally, Read More

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December Newsletter

My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend!  You’ve been sent this email because you’ve opted in through my website, or because we’ve worked together over the Read More