If you want to increase your followers on Facebook, you might decide to run a Facebook competition. But, did you know most Facebook ‘Like and Share’ campaigns are actually illegal under UK law and/or contravene Facebook’s t&c’s? If you upset Facebook, you risk a removal of the competition, possibly even a temporary closure of your Read More
Category: Blog
How to keep your Facebook newsfeed free of clutter using Pages Feed
If you’re a Facebook user, do you use Pages Feed? If not, you’re missing out on a brilliant opportunity to clear out the clutter in your newsfeed and separate out the pages you do want to see from all the other posts in your newsfeed. I’ve made it as clear as I can. It might Read More
‘Hey Google, what should I do about Alexa?’
Do you use voice activated devices? We have Alexa in the kitchen and I’ve become quite fond of her. She plays the radio, she nags the kids (yes really, ‘nagmykids’, it’s an Alexa skill, look it up!) and she sometimes offers random thoughts without being asked. If I say ‘Alexa, order me some print cartridges’ Read More
How to schedule a shared post on Facebook
What do you do when you see something in your Facebook news feed that you’d like to share, but not right now? By default, if you want to share a post, you have to share it immediately. Whereas, if you create an original post you have the same option to Publish, but also under the Read More
Small business and the Facebook News Feed changes – ten tips to stay on top
Facebook made a significant announcement last week, about which posts people get to see in their news feeds. More friends and family, less business and bluster. In a statement on the platform, CEO Mark Zuckerberg said he was ‘changing the goal…to helping you have more meaningful social interactions.’ This means ‘you can expect to see more Read More
What do the changes to data protection laws mean for small business marketing?
Last night I attended a most interesting talk, hosted by the Lossiemouth Business Association, about the change to the data protection laws, the GDPR, that comes into force next May, and specifically what that means for small business marketing. If you’re a small business owner, read on…. (This blog post is my report of the presentation Read More
No joke – why fake news is great for business (but only once a year)
The article from the BBC news website said that children under 13 were to be banned from accessing the internet. New government legislation would come into force at noon preventing children from accessing all online content on any device. Credible academic sources were quoted describing the impact of internet addiction on developing minds; from sleep deprivation to poor Read More
The Digital Journey
If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re a multi-national corporation shooting promotional videos in exotic locations, we are all effectively at different Read More
Digital content – what is it and what does it mean for your business?
Alison Read Digital Content? So, exactly what is digital content? At its most basic form, it’s simply information that exists in a digital format. For example, when you browse a news website rather than read a newspaper you’re accessing digital content. When you send an email rather than writing a letter you’re doing so digitally. Traditionally, Read More
Open yourself to the opportunities that arise
Be like the lily and open yourself to the opportunities that arise. A literal one this week, but I like it. The story behind the shot The landscape of the west coast of Scotland is very different to that of the east coast. White sand beaches, rocky coves of heavy black granite and the Read More