(This article was originally created as a Facebook Note on my Facebook page – Alison Read Digital Content)
After yesterday’s blogtastic adventures, I was talking to someone this morning about linking your blogs into Facebook; whether to reproduce the full article in your status post, or link to the blog on your website.
In researching the pros and cons of each approach, I’m quite excited to have stumbled across a Facebook feature which I’d not been aware of, namely Facebook Notes, which at first glance appears to offer a neat marriage of the two approaches.
(Bear with me as this is my first foray into notes on Facebook, so I’m learning as I go, but let’s give it a shot together and see how we get on!)
Most posts on Facebook are done as status updates, as per the screen shot below:
But slide to the right a little, click on ‘Offer, Event+’ and you should have the option to add a note, as below:
What’s the difference?
Well, already you can see for yourself. Whereas a status update is simply plain text, within this note I’ve been able to include a header image, headers and sub-headers, use bold, italics and embed a couple of captioned images to illustrate my point. (In fact this really is for illustration, I’m not a fan of over emphasis usually!)
When you click on ‘Note’ you’re presented with a simple Word-like document (very WordPress-like too if you’re familiar with that for blogging), with a few basic formatting options, which allows you to present your message in a more visually impressive way. Yes, you need to click to ‘read more’, but you would with a status update of more than a couple of paragraphs.
And the other brilliant feature is you can save a draft and come back to it later! How handy! Within your notes section you’ll see a list of all your notes to date, although it doesn’t appear that visitors to your page have access to this.
So how will this work alongside my website blog?
Well the first thing I would say is that since I use a website for my business then I want to continue posting content to my site. Anything on there is totally under my control, and it will always be. I don’t trust Facebook not to change their functionality or find a way to charge for access to certain features.
Also, while 60% of the UK population has a Facebook account, Facebook’s algorithms make it increasingly hard for businesses to reach their likers without boosting their post with paid advertising. Having said that, if you do have a strong following and you’re prepared to pay to reach them, then in many cases a boosted note would be more impressive than a status update.
It’s good practice to repackage and re-use your content wherever possible. People like to receive information in different ways. So if you’ve invested time in creating a great article, then it makes sense to present that message to as many people as you can in the medium they like best, whether that’s through Facebook, or you could condense it for Twitter, make it visual for Instagram, YouTube or even create a podcast.
Ultimately though, all leads should take your reader/viewer/listener back to your website, because that’s your shop window, with everything they need to know about you and your business. So for that reason, I’ll stick with the blog, but reproduce articles here, with links to the original blog post on the website.
I hope you’ve found this useful – I certainly have! Give Facebook Notes a go, I’d love to know how you get on, and what your thoughts are. Leave a comment, message me, or contact me by email: email@example.com
More information about Facebook Notes is available on their FAQ section, and via the this link: http://newsroom.fb.com/news/2015/09…