My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend! You’ve been sent this
How content marketing helps you engage with your clients
There are many ways you can engage with your clients. Sitting down on a large rock with them is just one. For most of us however, as much as we’d like to, there’s simply not enough time to meet every
Why you should write newsletters, and why your subscribers will love them.
I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word. Yes, that one – newsletters. Why? What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable
Connect with your community
This week’s meme is inspired by my mother-in-law, Alice, that’s her in the purple at the back of the shot. Alice lives in the house she was born in, on a croft on the Isle of Harris in the Outer
How to save money on your business photography
In the first post of this two part series, I talked about using free and low cost stock images to supplement your custom professional images. I also higlighted the importance of knowing when stock works, and when stock sucks! If you’re
When to save money on your business photography
Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but
Panning – How to freeze a moving object to depict speed
I was talking to a potential client recently about panning. Panning is a creative technique used to freeze action and blur the surroundings. It’s used to portray speed, where you have a moving object, such as a car, or racehorse.
The three things every new DSLR owner should do
Got an expensive DSLR camera? (DSLR = digital single lens reflex, aka a big one you can changes lenses on.) Still using it in auto? You’re not alone! In an earlier blog I discussed the drawbacks of committing to a
Learning about Facebook Notes
(This article was originally created as a Facebook Note on my Facebook page – Alison Read Digital Content) After yesterday’s blogtastic adventures, I was talking to someone this morning about linking your blogs into Facebook; whether to reproduce the full
What you need to know before you buy a fancy camera
Want to take great photos? Thinking of getting a fancy camera so you can do just that? Maybe someone said you should get a DSLR, but you’re not even sure you know what that is… Well, in the old days,