What do the changes to data protection laws mean for small business marketing?

Last night I attended a most interesting talk, hosted by the Lossiemouth Business Association, about the change to the data protection laws, the GDPR, that comes into force next May, and specifically what that means for small business marketing. If you’re a small business owner, read on…. (This blog post is my report of the presentation Read More

No joke – why fake news is great for business (but only once a year)

The article from the BBC news website said that children under 13 were to be banned from accessing the internet.  New government legislation would come into force at noon preventing children from accessing all online content on any device.  Credible academic sources were quoted describing the impact of internet addiction on developing minds; from sleep deprivation to poor Read More

The Digital Journey

If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re a multi-national corporation shooting promotional videos in exotic locations, we are all effectively at different Read More

Why you should write newsletters, and why your subscribers will love them.

I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word.  Yes, that one – newsletters. Why?  What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable Offer!’ ‘20% Off – One Day Only!’ ‘Buy Now!’ etc, etc. We’ve all done it, Read More