If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re
Alison Read Digital Content? So, exactly what is digital content? At its most basic form, it’s simply information that exists in a digital format. For example, when you browse a news website rather than read a newspaper you’re accessing digital content.
There are many ways you can engage with your clients. Sitting down on a large rock with them is just one. For most of us however, as much as we’d like to, there’s simply not enough time to meet every
I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word. Yes, that one – newsletters. Why? What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable
In the first post of this two part series, I talked about using free and low cost stock images to supplement your custom professional images. I also higlighted the importance of knowing when stock works, and when stock sucks! If you’re
Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but