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The Digital Journey

If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re a multi-national corporation shooting promotional videos in exotic locations, we are all effectively at different Read More

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Digital content – what is it and what does it mean for your business?

Alison Read Digital Content?  So, exactly what is digital content? At its most basic form, it’s simply information that exists in a digital format. For example, when you browse a news website rather than read a newspaper you’re accessing digital content.  When you send an email rather than writing a letter you’re doing so digitally. Traditionally, Read More

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Why you should write newsletters, and why your subscribers will love them.

I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word.  Yes, that one – newsletters. Why?  What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable Offer!’ ‘20% Off – One Day Only!’ ‘Buy Now!’ etc, etc. We’ve all done it, Read More

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When to save money on your business photography

Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but there are simple ways to keep the costs down, and keep control of your budget.  Read More