A belated Happy New Year! The kids are back in school, the sun is shining, there are humpback whales swimming about in the sea outside and all is well with the world! Happy 2017 indeed! The story behind the shot This image of Buddhist prayer flags is taken from a larger photo, shown below. It Read More
Category: Blog
December Newsletter
My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend! You’ve been sent this email because you’ve opted in through my website, or because we’ve worked together over the Read More
How content marketing helps you engage with your clients
There are many ways you can engage with your clients. Sitting down on a large rock with them is just one. For most of us however, as much as we’d like to, there’s simply not enough time to meet every potential client personally, and besides, rocks tend to get a bit uncomfortable after a while. Read More
Why you should write newsletters, and why your subscribers will love them.
I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word. Yes, that one – newsletters. Why? What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable Offer!’ ‘20% Off – One Day Only!’ ‘Buy Now!’ etc, etc. We’ve all done it, Read More
Connect with your community
This week’s meme is inspired by my mother-in-law, Alice, that’s her in the purple at the back of the shot. Alice lives in the house she was born in, on a croft on the Isle of Harris in the Outer Hebrides. Every Wednesday evening, a small group of locals, and sometimes visitors, gather in the Read More
How to save money on your business photography
In the first post of this two part series, I talked about using free and low cost stock images to supplement your custom professional images. I also higlighted the importance of knowing when stock works, and when stock sucks! If you’re keen to find out more, read on… Paying for images, versus free options Stock Read More
When to save money on your business photography
Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but there are simple ways to keep the costs down, and keep control of your budget. Read More
Panning – How to freeze a moving object to depict speed
I was talking to a potential client recently about panning. Panning is a creative technique used to freeze action and blur the surroundings. It’s used to portray speed, where you have a moving object, such as a car, or racehorse. It’s a common technique used in sports and automotive photography. Since I often have small Read More
The three things every new DSLR owner should do
Got an expensive DSLR camera? (DSLR = digital single lens reflex, aka a big one you can changes lenses on.) Still using it in auto? You’re not alone! In an earlier blog I discussed the drawbacks of committing to a DSLR, and suggested alternatives, such as bridge cameras, compact cameras and camera phones. It’s easy Read More
Learning about Facebook Notes
(This article was originally created as a Facebook Note on my Facebook page – Alison Read Digital Content) After yesterday’s blogtastic adventures, I was talking to someone this morning about linking your blogs into Facebook; whether to reproduce the full article in your status post, or link to the blog on your website. In researching Read More