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Open yourself to the opportunities that arise

Image of lilies opening themselves to opportunity

  Be like the lily and open yourself to the opportunities that arise. A literal one this week, but I like it. The story behind the shot The landscape of the west coast of Scotland is very different to that

admin February 1, 2017March 31, 2017 Blog Read more

January Newsletter

January Newsletter

My January newsletter is live!  In it, I talk about travels with my fitbit, the paradox of choice and social media done well. Below is a simplified version. Click here to view the full version of January’s newsletter. If you’ve not

admin January 23, 2017January 23, 2017 Blog Read more

How to create simple graphics for social media

How to create simple graphics for social media using canva

One of the regular tasks for today’s small business owner is social media, and one of the truths of social media is that you’ll get a lot more engagement if you have an image attached to your post.  You could

admin January 7, 2017April 2, 2017 Blog Read more

Happy 2017!

happy new year - buddhist prayer flags on a simple graphic by alison read

A belated Happy New Year! The kids are back in school, the sun is shining, there are humpback whales swimming about in the sea outside and all is well with the world! Happy 2017 indeed! The story behind the shot

admin January 2, 2017March 31, 2017 Blog Read more

December Newsletter

December Newsletter

My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend!  You’ve been sent this

admin December 23, 2016January 23, 2017 Blog Read more

How content marketing helps you engage with your clients

There are many ways you can engage with your clients.  Sitting down on a large rock with them is just one.  For most of us however, as much as we’d like to, there’s simply not enough time to meet every

Alison Read December 5, 2016January 16, 2019 Blog Read more

Why you should write newsletters, and why your subscribers will love them.

header image for Alison Read blog post about newsletters

I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word.  Yes, that one – newsletters. Why?  What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable

admin November 28, 2016March 17, 2017 Blog Read more

Connect with your community

connect ceilidh dancing image content strategy

This week’s meme is inspired by my mother-in-law, Alice, that’s her in the purple at the back of the shot. Alice lives in the house she was born in, on a croft on the Isle of Harris in the Outer

admin October 31, 2016October 31, 2016 Blog Read more

How to save money on your business photography

Camera header close up corporate stock photography

In the first post of this two part series, I talked about using free and low cost stock images to supplement your custom professional images.  I also higlighted the importance of knowing when stock works, and when stock sucks! If you’re

Alison Read October 21, 2016January 16, 2019 Blog Read more

When to save money on your business photography

photographer taking pics of food

Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but

Alison Read October 21, 2016January 16, 2019 Blog Read more
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  • Lush to quit social media? Brave and principled, or shrewd and smart?

    Lush to quit social media? Brave and principled, or shrewd and smart?

    April 20, 2019
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    How to run a Facebook competition

    October 3, 2018
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    How to keep your Facebook newsfeed free of clutter using Pages Feed

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