Be like the lily and open yourself to the opportunities that arise. A literal one this week, but I like it. The story behind the shot The landscape of the west coast of Scotland is very different to that
Open yourself to the opportunities that arise
January Newsletter
My January newsletter is live! In it, I talk about travels with my fitbit, the paradox of choice and social media done well. Below is a simplified version. Click here to view the full version of January’s newsletter. If you’ve not
How to create simple graphics for social media
One of the regular tasks for today’s small business owner is social media, and one of the truths of social media is that you’ll get a lot more engagement if you have an image attached to your post. You could
Happy 2017!
A belated Happy New Year! The kids are back in school, the sun is shining, there are humpback whales swimming about in the sea outside and all is well with the world! Happy 2017 indeed! The story behind the shot
December Newsletter
My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend! You’ve been sent this
How content marketing helps you engage with your clients
There are many ways you can engage with your clients. Sitting down on a large rock with them is just one. For most of us however, as much as we’d like to, there’s simply not enough time to meet every
Why you should write newsletters, and why your subscribers will love them.
I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word. Yes, that one – newsletters. Why? What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable
Connect with your community
This week’s meme is inspired by my mother-in-law, Alice, that’s her in the purple at the back of the shot. Alice lives in the house she was born in, on a croft on the Isle of Harris in the Outer
How to save money on your business photography
In the first post of this two part series, I talked about using free and low cost stock images to supplement your custom professional images. I also higlighted the importance of knowing when stock works, and when stock sucks! If you’re
When to save money on your business photography
Images sell. Presenting a cohesive set of images, consistent with your brand, will give your marketing a really professional polish. But when you’re just starting out, money can be tight. Not all photographers will choose to tell you this, but